Kaidee is seeking a Head / Manager to join us in building one of the largest online services in Thailand. We are committed to continued investment in people & tools in order to produce high-quality engineering and retain our leadership position. We have an agile development environment and work with cutting-edge technologies at scale.
Responsibilities:
- Acquisition: Identify, develop, lead, and implement user acquisition strategies, channels.
- App Store Optimization
- App Indexing
- Work with Digital Team on optimising the spend and user churn of Paid Installs campaigns
- Work with Marketing team to spearhead initiatives of organic app installs
- Derive users towards the app from web using different UX hacks
- Identify new products in the app to acquire more users
- Activation and Conversion: Enhance the user activation by coordinating with design to improve the user personalisation and conversion funnel.
- Deep Links
- Sign Ups
- Leads/Session
- Conversion of user from non transactional products
- Personalisation of the app
- Monitor and track app’s performance numbers as a platform and help the engineering team to identify areas which could lead to user churn.
- Retention: Oversee strategy and day-to-day operation and growth of the Mobile ad campaigns on Google AC, App Store Ads, and other mobile platforms (Facebook, Instagram, etc)
- Partner with marketing and content teams to develop compelling messaging, and drive acquisition creative strategy
- Develop and measure product KPIs and devise and implement experiments to find suitable solutions to enhance performance
- Track, report, and analyze campaign performance and conversion data and utilize data insights to develop new growth strategies and initiatives
- Reviews customer (Play Store and App Store Comments) and competitor insight data and makes recommendations on new/additional target audience segments and marketing channel priorities
- Collaborate with teams responsible for advertising, blogging, email, social media, in order to optimize each conversion path
- Leads a cross-functional team that oversees strategic planning and deployment of app-based marketing using new capabilities such as in-app marketing content and push notifications
- Stay current on the mobile user acquisition landscape, growth trends, best practices, and competitor strategies to develop new ideas and initiatives for growth
Welfare & Benefits:
- Flexible hours
- Meal Allowance
- Training in-house & Abroad
- Provident Fund (5 or 10%)
- Life / Accident / Disability / Health Insurance
- Dental 4,000 THB
- Vacation leave & Birthday leave